Combine ground beef and Memphis Dry Rub. Shape into 4 burger patties.
Preheat grill over medium-high heat. Clean and grease the grill grates. Grill burgers to desired doneness: 145°F for medium. Top with cheese and cover until melted.
Serve burgers on buns with pickled jalapenos and Agave BBQ Sauce. Serve with additional toppings such as lettuce and tomato if desired.
